MBA with Marketing

Degree Programmes

100% Online MBA with Marketing

  • APPLY BY :
  • TOTAL FEES / PER MODULE FEES : £9,000 / £750


Flexible online master’s programmes

Study from anywhere, anytime

Pay per module

Six starts per year

Signatory member of The Principles of Responsible Management Education (PRME)

Member of the Chartered Association of Business Schools

Top 5 universities in the UK for social inclusion*

Benefit from our links to vibrant city of Edinburgh

* Times and Sunday Times Good University Guide, 2024


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About the programme

The field of marketing is constantly evolving, with new strategies and trends shaping the industry. To succeed in this competitive landscape, you require a blend of creativity, strategic thinking, and a deep understanding of consumer behaviour.

This 100% online MBA with Marketing from Queen Margaret University is tailored to equip you with the knowledge and skills required to excel in the fast-paced marketing industry. It focuses on marketing fundamentals, market research, digital marketing, and brand management, all essential for achieving your career goals in this dynamic and exciting sector.

Study specialised modules that enable you to customise your learning experience to align with your career objectives and be prepared for leadership roles such as CMO, digital marketing specialist, brand manager or marketing director.

Benefit from industry connections, expert guest lectures, and modules continually updated to reflect the latest trends and best practices. Embrace innovation, creativity, and strategic thinking to become a successful marketing leader in today's competitive business environment with our MBA with Marketing.

Study anywhere, anytime

Our MBA with Marketing programme is fully online and can be accessed from anywhere in the world, without the need to physically attend campus. The programme is specifically designed to cater to busy professionals, offering the freedom and flexibility to pursue your academic goals without compromising your work or family commitments. You can study at your own pace while continuing in your current job and apply what you learn immediately.

Programme Modules

Organisational Leadership (MBA)

Explore the foundational concepts and models of leadership, including transformational, inspirational, and charismatic leadership. You will also examine the sociological turn and development of critical leadership studies, and how culture can shape the identity and performance of leaders, as well as the expectations of followers. Additionally, you will learn about the challenges of working with diverse groups, including regional and national cultures, and how to exercise responsible leadership, including power, influence, and ethics. This module will provide you with the knowledge and skills necessary to become an effective and responsible leader in your chosen field.

Accounting for Managers (MBA)

Develop a critical understanding of essential management accounting and finance topics within a business environment and learn the importance of managing customer value parameters (cost, quality, and time) through management accounting practices for value creation.

Data Analytics and Decision Making (MBA)

Explore the sources of data and how data is collected, processed, and presented, and then continue the data lifecycle by considering how this is used within informed decision-making processes within contemporary enterprises. Upon completing this module, you will be able to answer questions such as: How can businesses be certain that their data is reliable and valid? How can they link that to a primary function within management and leadership, making decisions.

Research Methods for Management (MBA)

Gain the knowledge and skills required to carry out a project at master’s level successfully. You will develop essential research skills and knowledge that you can apply within the context of business. Starting with developing a philosophical underpinning of knowledge appropriate for master’s level study, you will learn good research practice and research design. You will also explore the design of data collection instruments, data collection processes, data analysis and management methods, and research ethics.

Project Management - Theory and Practice

Evaluate and apply project management theories, tools, and techniques to design a project management approach based on a case study. Issues such as the nature and scope of a project, the project methodology, contracting and working with suppliers in project management, planning of project activities, delegation and team management, communications planning, quality management, cost planning and control, risk management, baselining and project change management, time control and project closure are all explored. Finally, you will gain an in-depth understanding of the higher-level function of managing and leading a project.

Leading Change

Develop critical insights into the process of change management and explore the models of change management, and how these can be effectively implemented within organisations. You will examine how the process of change can be lead, and moreover the specific roles people have in that change process. Leading change is not without its complexities and as such you will further considers the varying approaches that can be taken to minimise some of the challenges that organisations and stakeholders may experience from change.

Strategic Management

The module incorporates strategic concepts, tools, and techniques that organisations can employ to assess their environment and resources and make strategic decisions towards long-term success. The knowledge and skills developed in this module are transferrable and used in a broad range of management functions.

International Marketing

This module questions the application of marketing theories, practices, and concerns to our culturally diverse and complex world. Subsequently, you will investigate, analyse and evaluate the role and scope of marketing activities within an international perspective and context.

Marketing Innovation and Campaign Management

Gain an in-depth and critical understanding of market-driven product/service innovation and critique the characteristics of products/services and new product development. You will investigate an organisational and individual entrepreneurial mindset's contribution to a successful marketing function. Critical to most marketing activities is the communication and campaign/s that support innovative products or services, how they are marketed and launched, the campaign that sustains the product in the marketplace and how effective campaign management acts as a differentiator for the product amongst its competitors.

Drawing upon contemporary theory and practice, you will explore the various issues associated with innovation and how this can garner creative and engaging campaign strategies.

Consumer Behaviour and Global Branding

Gain an in-depth understanding of how consumer behaviour informs organisational branding within a global context. You will explore a range of models of consumer behaviour and branding strategies, including the creation of brands and the influence of consumers on them.

You will examine how culture affects branding on a global scale and evaluate the psychological, social, and economic roots of consumer behaviour and relate these to contemporary consumers. You will address emerging themes and contemporary issues such as cross-cultural branding, sustainability branding, technological advancements, and more.

MBA Project

Assess a business-related issue at a charity, business or social enterprise of your choice and undertake research and develop recommendations for action the organisation could take. The project must be completed within the prescribed time (maximum of 16 weeks), and you will manage the identified project. There is a single component of assessment, which is a reflective exercise based upon a developed portfolio of learner experiences and the development of a correlating personal development plan.

Admission requirements
  • A recognised undergraduate or postgraduate degree (or equivalent qualification) from an accredited college, institution or university, equivalent to or higher than a UK Bachelor Honours degree qualification plus one year's work experience.


  • We may also consider applicants who do not hold a recognised degree but who can demonstrate at least two years of relevant work experience - professional, managerial or supervisory role.

English Language Requirements

If English isn’t your first language, you will need to provide evidence of English language ability.

  • IELTS (Academic) at 6.0 overall with no individual component below 5.5
  • Pearson PTE (Academic) overall minimum 59 with 59 in all components
  • Cambridge Certificate of Proficiency in English (CCAE & CPE) with minimum scores of 162 in Listening, Reading, Writing and Speaking
  • TOEFL iBT overall minimum 80 with 18 in Reading; 17 in listening, 20 in speaking and 17 in writing
  • Trinity Integrated Skills in English (ISE) II: Merit or Distinction
  • Duolingo minimum overall score of 100 with no individual component of literacy, comprehension, conversation and production below 90
  • IGCSE - ENGLISH AS A SECOND LANGUAGE need minimum grade C
  • IGCSE - ENGLISH LANGUAGE minimum grade C
  • Degree - Taught and Assessed in English and completed within the last three years with transcript confirming language of study is English
  • O-Level English Language or GCSE English Language Grade C or above (UK Exam Board)
  • Malaysian SPM 1119 Grade C or above
  • If you are a national of a UKVI listed English speaking country, you are exempt from providing a language certificate

Get enrolled

Start the application process here. You have the option to either pay for your degree in full at the start, or pay per module.

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