100% Online MBA Marketing

Explore the foundational concepts and models of leadership, including transformational, inspirational, and charismatic leadership. You will also examine the sociological turn and development of critical leadership studies, and how culture can shape the identity and performance of leaders, as well as the expectations of followers. Additionally, you will learn about the challenges of working with diverse groups, including regional and national cultures, and how to exercise responsible leadership, including power, influence, and ethics. This module will provide you with the knowledge and skills necessary to become an effective and responsible leader in your chosen field.

Develop a critical understanding of essential management accounting and finance topics within a business environment and learn the importance of managing customer value parameters (cost, quality, and time) through management accounting practices for value creation.

Explore the sources of data and how data is collected, processed, and presented, and then continue the data lifecycle by considering how this is used within informed decision-making processes within contemporary enterprises. Upon completing this module, you will be able to answer questions such as: How can businesses be certain that their data is reliable and valid? How can they link that to a primary function within management and leadership, making decisions.

Gain the knowledge and skills required to carry out a project at master’s level successfully. You will develop essential research skills and knowledge that you can apply within the context of business. Starting with developing a philosophical underpinning of knowledge appropriate for master’s level study, you will learn good research practice and research design. You will also explore the design of data collection instruments, data collection processes, data analysis and management methods, and research ethics.

Evaluate and apply project management theories, tools, and techniques to design a project management approach based on a case study. Issues such as the nature and scope of a project, the project methodology, contracting and working with suppliers in project management, planning of project activities, delegation and team management, communications planning, quality management, cost planning and control, risk management, baselining and project change management, time control and project closure are all explored. Finally, you will gain an in-depth understanding of the higher-level function of managing and leading a project.

Develop critical insights into the process of change management and explore the models of change management, and how these can be effectively implemented within organisations. You will examine how the process of change can be lead, and moreover the specific roles people have in that change process. Leading change is not without its complexities and as such you will further considers the varying approaches that can be taken to minimise some of the challenges that organisations and stakeholders may experience from change.

The module incorporates strategic concepts, tools, and techniques that organisations can employ to assess their environment and resources and make strategic decisions towards long-term success. The knowledge and skills developed in this module are transferrable and used in a broad range of management functions.

This module questions the application of marketing theories, practices, and concerns to our culturally diverse and complex world. Subsequently, you will investigate, analyse and evaluate the role and scope of marketing activities within an international perspective and context.

Gain an in-depth and critical understanding of market-driven product/service innovation and critique the characteristics of products/services and new product development. You will investigate an organisational and individual entrepreneurial mindset's contribution to a successful marketing function. Critical to most marketing activities is the communication and campaign/s that support innovative products or services, how they are marketed and launched, the campaign that sustains the product in the marketplace and how effective campaign management acts as a differentiator for the product amongst its competitors.

Drawing upon contemporary theory and practice, you will explore the various issues associated with innovation and how this can garner creative and engaging campaign strategies.

Gain an in-depth understanding of how consumer behaviour informs organisational branding within a global context. You will explore a range of models of consumer behaviour and branding strategies, including the creation of brands and the influence of consumers on them.

You will examine how culture affects branding on a global scale and evaluate the psychological, social, and economic roots of consumer behaviour and relate these to contemporary consumers. You will address emerging themes and contemporary issues such as cross-cultural branding, sustainability branding, technological advancements, and more.

This project enables you to build upon your programme modules to develop and apply the skills of research and independent inquiry to a self-selected project which contributes insights and advances understanding to a subject, field or profession. You will be required to design and undertake a small-scale independent research project, relevant to your field of study and/or professional practice, reflecting on the application of the insights you generate. You will be required to exhibit a professional approach, academic rigour, independence, critical thought and self-direction with the input of a supervisor.