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Startups and small businesses often don’t have much cash to splash on marketing campaigns in their early stages. Here are ten cost-effective hacks from the experts on how to market your startup. By Ruth Brooks.

You’ve had a fantastic idea, written your business plan, done your market research, launched your product or service and got your first customers. What next? Ruth Brooks reports on how to scale your startup and grow your business towards long-term success and sustainability.

For businesses, large and small, budgeting is a must to ensure financial health and is an important part of a business plan for small business owners and large companies alike.

Entrepreneurs looking to start their own business must lead by example to build a strong and positive work culture from the outset, to encourage others to join the growing project.

Each year in the UK alone, around 800,000 new companies start up, according to Microbiz Magazine, but only a third of them survive beyond five years.

Developing an idea for a new product or service and launching a new business is an exciting entrepreneurship moment. From planning out logistics to identifying your target customers, having a viable new offering to take to market is an impressive feat.

For entrepreneurs, creating a business plan before you launch into your startup enables you to clarify what your strategy is, what you’re selling, who your customers are, and the viability of your idea before you start a business.

Small businesses can be exciting, hands-on places in which  to work with a great deal of passion invested in them – but their modest size can make them more vulnerable to market shocks.

Successful leadership in a business administration role needs a blend of technical, interpersonal and strategic skills to run a successful business while earning the respect of your team and stakeholders.